Who We Are
Afripick
Founded in 2021, Afripick Morocco was born from a passion for the berry industry. With over a decade of expertise in supply chain and commercial operations, and a deep understanding of market challenges, Afripick was created to bridge the gap between local production and the demands of international markets.
The company’s mission is to support local growers throughout their production journey, ensuring Moroccan raspberries, blueberries, strawberries, blackberries, and avocados are marketed and positioned with professionalism, innovation, and integrity. By adding value to producers and empowering them, Afripick strives to strengthen Morocco’s global presence in the berrie and avocado sector.
Afripick Morocco
Established in 2021, Afripick Morocco serves as the operational core of our business. Our mission is clear: to represent and support Moroccan producers as we grow in their journey towards excellence. We provide them with the tools, knowledge, and networks they need to improve quality, expand market reach, and increase profitability — all while maintaining a people-first approach rooted in local culture and values.
Afripick Spain
Launched in 2022, Afripick Spain strengthens our international presence. Strategically located to manage our logistics and market operations in the European Union, this entity ensures seamless export processes, optimal distribution, and regulatory compliance — allowing our producers to access key markets with confidence and speed.
Our Mission & Values
We are committed to building a fair, transparent, and future-ready supply chain for berries . Our core values guide every decision we make:
Certifications
